The goal of a press kit is to effectively answer the Five Ws:

1. Who are you?
2. What are you promoting?
3. When do you need the promotion (and a response)?
4. Where are you looking for promotion?
5. Why are you seeking it?

A press kit is like a fancy extended resume that can include a folder, letter of interest, copies of articles and press releases, a CV / resume, business card(s), a CD (of images, music, promotional materials, etc.), a standard-sized color print-out of what you’re promoting (optional), an artist card / postcard (extra credit!), a freebie / leave behind item, and anything else you deem necessary to grab the addressee’s attention. A press kit will need to be tailored to fit your product’s needs so this is by no means a complete list of what to include……

*All Submissions will subjugated for Air Play, Reviews or both at the discretion of Renagade Radio Staff. website reputationRelated image

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